Warren Haughton, the visionary behind KAN-NRG, brings a wealth of experience from a distinguished career both on and off the pitch. As a former professional footballer with Leicester City Football Club, Warren enjoyed a dynamic 16-year career, navigating the highs and lows of top-tier sports. His journey didn’t end with football; it evolved into a successful career in sports journalism, where he honed his skills in storytelling and media relations.

Today, Warren serves as the Director of The Haughton Consultancy. This London-based firm specializes in talent management, media connections, and public relations for current and former players. By enhancing their brand presence and maximizing their unique talents, Warren and his team create powerful synergies between athletes and the media. This role has provided Warren with an intricate understanding of the needs and challenges faced by sports professionals, particularly in the realm of hydration, performance, and energy.

The idea for KAN-NRG was born out of Warren’s frustration with traditional hydration and energy products. During his years in professional sports and journalism, he witnessed firsthand the shortcomings of these products, often laden with artificial ingredients and sugar. With billions invested in superficial marketing, there was a clear gap in authentic, science-backed solutions. Warren saw an opportunity to disrupt this space with products that truly meets the needs of modern athletes and health-conscious individuals.

Understanding the critical importance of proper hydration and nutrition, Warren became a passionate advocate for holistic well-being. He envisioned KAN-NRG as more than just a brand—it’s a movement towards optimal health and peak performance.

The first product for the KAN-NRG brand takes the innovative approach of using a Japanese water filtration and alkaline-ionizer system, thus reflecting Warren’s commitment to integrating the best of nature and technology.

This method, perfected over 40 years in Japan, transforms natural spring water into a superior hydration solution, rich in antioxidants and essential minerals.

Warren Haughton’s leadership is pivotal in shaping the future of hydration, performance, and energy. His deep insights into the physical and mental demands of sports professionals drive KAN-NRG’s mission to deliver unparalleled hydration and energy solutions. By combining his sports background with his expertise in sports media and talent management, Warren is uniquely positioned to propel KAN-NRG to the forefront of the industry.

Under his guidance, KAN-NRG not only aims to enhance the performance of athletes but also to promote sustainable and eco-friendly practices. The brand’s use of natural ingredients and commitment to environmental stewardship reflect Warren’s dedication to making a positive impact.